Pricing Architecture
Build a pricing framework for your services, packages, and positioning. Use The Mounting Man's examples to work through the decisions in your own business.
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Coaching + community foyer Skool foyer
You don't enroll in a course. You join the Agency.
Six-week operator coaching for home service owners. Learn the marketing, positioning, and pricing systems used at The Mounting Man, then apply them in your own business. Coaching is $2,000–$5,000. Start in the Skool foyer.
Watch the video, then bring your questions to MoneyPenny. She runs things for Mr. Wayne.
MoneyPenny Mr. Wayne's AI chief of staff
I'm MoneyPenny, Mr. Wayne's chief of staff. Questions come through me. Tell me what you do and where, like "HVAC, Dallas" or "plumbing, Scottsdale," and I'll show you where the high-ticket money is. Or paste your website and I'll tell you what it's missing.
Prefer to talk? Start a live voice call.
Connecting to MoneyPenny…
MoneyPenny is live.
$6,458.10
Best day, 2025-09-23
$59,632.98
Best month, 2024-12
$512,022.13
Best year, 2024
THE MOUNTING MAN — OPERATOR PROOF. Twin Cities TV mounting: Frame / mantel / porcelain / in-wall cable. Business results, not student results.
Map proof
#1 on the map where the money is.
These are BrightLocal ranking grids for The Mounting Man, my Twin Cities company. Each circle is a spot on the map, and the number is where we come up on Google Maps when someone searches from there. On the high-ticket searches (Samsung Frame installation, mantel mount installation, corporate TV mounting, and TV mounting service Minneapolis) we're #1 at all 81 points. The broad searches are where everyone competes, and we still hold #1 across the core of the metro. The two orange spots on the "near me" map, around Apple Valley and Rosemount, are zip codes we don't chase because they don't produce high-ticket jobs. We put the effort where the money is, and that's what I'll show you how to do in your trade.
I Was the Agency Guy. Then I Got Tired of It.
For years, I ran a marketing agency. And I was good. SEO, Google Ads, content, citations, local pack domination — I knew how to move the needle for home service businesses. My clients were adding revenue. Their businesses were growing. Life was good. Except it wasn't. Because I kept doing the math, and the math kept bothering me. I was doing the work. I understood the market. I knew exactly why revenue went up. But I was taking home a management fee while my clients kept everything I built. Every dollar of growth I created went mostly to them. I was the engine, and they owned the car. So I stopped. I took every skill I had — every SEO framework, every Google Ads structure, every positioning strategy — and I applied it to my own company.
I built The Mounting Man in the Twin Cities. TV mounting. Show-up is a black 2023 Tesla Model Y Performance, all black, two toolboxes, a vacuum. The Tesla drives. Best day: 2025-09-23, $6,458.10. Best week: 2024-12-01–07, $17,291.59. Best month: 2024-12, $59,632.98. Best year: 2024, $512,022.13. $2,152 is a package, not an average. 1,202 payments in 2024 is the overextension story: I made the money, contractors ate the profit, I pruned, I keep more. Not a volume target. Houston and Austin are tests. Not nationwide.
Frame / mantel / porcelain / in-wall cable. Local SEO that actually ranks.
Who This Is For
You run a home service business. You are good at the work. You show up, you deliver, and your customers are happy. But you know your revenue doesn't reflect your ability — and you've started to suspect that marketing is the gap. You've hired agencies. Maybe they delivered, maybe they didn't. Either way, you felt like a number, not a partner. Nobody on the other side had ever done the installs. You're not looking for hacks. You're not looking for someone to do it for you. You want to understand the machine — how to build it, how to price it, how to position it so that customers come to you already sold. If that's you, keep reading.
What You're Actually Buying
You're buying six-week operator coaching: direct access to the person who built The Mounting Man, plus the systems, templates, scripts, and strategies used in the business. You learn how to price, position, market, and operate your own home service company. You do the work in your business.
This is not a done-for-you marketing service or an installed AI operations team. Joining the Skool foyer does not purchase six-week coaching. The Mounting Man's results are operator proof, not a promise of your results.
The Playbook
Lead Generation Engine
Google Ads, SEO, and referral systems that generate a steady stream of high-intent customers who are ready to pay premium rates.
Operations & Systems
Booking, scheduling, invoicing, and customer management systems that run your business like a machine — even when you're not there.
Sales & Closing
Scripts, objection handlers, and positioning strategies that close jobs at premium rates. No sleazy tactics — just confidence backed by systems.
Scaling & Hiring
When you're ready to grow beyond yourself — hiring, training, dispatching, and quality control systems that maintain your brand standard.
Brand & Authority
Build a brand that makes customers choose you before they even see your price. Reviews, content, reputation — the moat that competitors can't cross.
IN THE FIELD
Run together. Proven together.
Operator-grade systems built in the field, not in a classroom. Frame / mantel / porcelain / in-wall cable. The Mounting Man's results are operator proof, not a promise of your results.
Twin Cities
Frame
Mantel
Porcelain
In-wall cable
One door.
Six-week coaching is $2,000–$5,000. No single public price.
Foyer
Skool is the foyer. Start there to see The Agency. Entering the foyer does not buy the coaching engagement.
ENTER THE SKOOL FOYERCoaching
Six-week operator coaching. Direct access to the person who built The Mounting Man. You do the work in your business. Coaching is a separate next step.
$2,000–$5,000
No single public price.
ENTER THE SKOOL FOYERNot included
This is not a done-for-you marketing service or an installed AI operations team.
The Mounting Man's results are operator proof, not a promise of your results.
Questions
Is this done for you?
This is not a done-for-you marketing service or an installed AI operations team.
Does the foyer include coaching?
Joining the Skool foyer does not purchase six-week coaching. Six-week coaching is a separate next step.
What does coaching cost?
Six-week coaching is $2,000–$5,000. No single public price.
Whose results are the dollar figures?
The Mounting Man's results are operator proof, not a promise of your results.
Talk to MoneyPenny
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